Conversion Rate Optimisation- Or- CRO- With Google Optimize

The best definition of Conversion Optimisation is Given by the CRO guru Chris Goward

"Conversion Optimization is the “science and art” of testing to maximize the percentage of website visitors that become customers."

How We Do CRO with Google Optimise-

A/B Testing-

• A/B testing (also known as split testing or bucket testing) is a method of comparing two versions of a webpage or app against each other to determine which one performs better. AB testing is essentially an experiment where two or more variants of a page are shown to users at random, and statistical analysis is used to determine which variation performs better for a given conversion goal. (Source- https://www.optimizely.com/optimization-glossary/ab-testing/)

Case Study of A/B Testing-

http://www.powdergun.com/contact.htm had a page with the map below Inquiry Box-Original Page

In an attempt to increase the leads from the visitor's new page was created with the map below the inquiry box- Variant Page

With Google Optimise A/B Testing Software, 50% of incoming traffic was diverted to Original Page and balance 50% to Variant Page.

Result-

Variant page produced 6.5% more leads than Original.

Replaced Original Page with Variant Page.

Contact us for your first A/B testing experiment for a higher return from the website.